About.

Hello Visitor !!!

I am a digital nerd who is obsessed with user experience, especially in software.

About me

I am a happy-go-lucky guy from India who likes to enjoy little things in life. My journey into the world of software started with an avid curiosity about the customization of my PC that later grew into me becoming a UX engineer. I am heavily inspired by the book Don’t Make Me Think by Steve Krug which was written in the initial days of booming web design that stands relevant even today. I strongly believe in human centered design and that it is the most efficient way to create a product.

Experience & Education

UI/UX Developer, iAuto analytics llc, Atlanta, Georgia, USA

June 2020 - December 2021 & August 2022 - Present

  • Working on design and development of a full fledged web application.
  • Using data oriented UX research techniques to improve the relevance of the content.
  • Managing the Analytics of the website using Google Marketing Platform and Hotjar.
  • Working to establish a new design system for the website.
  • Worked on the UI/UX of the website, helped implement animations.
  • Did qualitative and quantitative UX analysis to optimize the product with the help of available data.
  • Implemented UX research studies to gain more domain knowledge to optimize the product with obtained data.
  • Did affinity mapping to gain some valuable insights into the world of Car Sales.

UX Developer intern, pluxbox, hilversum, netherlands

February 2022 - July 2022 (Internship)‍

  • Worked on the UI/UX of a no-code development platform as a part of the research team.
    Implemented the use of research tools like Hotjar in tandem with Google Marketing Platform.
  • Extensively used quantitative and qualitative UX research techniques to improve the product.
  • Did user interviews of designers and developers to better understand the features that should be focused on.
  • Implemented data oriented diary studies for existing users to better understand the product and evaluation with User Evaluation Questionnaire (UEQ) and System Usability Scale (SUS).
  • Implemented the use of research tools like Hotjar in tandem with Google Marketing Platform.

Masters in human computer interaction and design

EIT Digital Master School
Entry Year - Universidad Politecnica De Madrid, Spain, 2020 - 2021
Exit Year - University of Twente, Netherlands, 2021 - 2022

Bachelors in Computer science And Engineering

Bachelor of Technology , 2016 - 2020
Shiv Nadar University, Dadri, India

My Design Process

Beautiful design does not mean usable design. This is something that sounds so trivial, yet is something very difficult to implement. This is where UX research for design is very important. In a nutshell, you start with Idea Validation, follow it up with UX validation with low fidelity (LoFi) prototype and then use a  high fidelity (HiFi) prototype for UI validation along with further polish to the UX.I follow this design process at a glance for all of the case studies with some changes in techniques used depending on the case study. One of the things that I am proud of is the multitude of tools I used during this process.

Design Process
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If you like my work and wish to contact me, do go to the contact page to drop me a message.